Antares Vision Group \u2013 Italian multinational, leading provider in Track & Trace systems and quality control, which guarantees product safety and supply chain transparency \u2013 announces that it has acquired a minority shareholding in Genuine Way, the Italian scale-up, specialized in creating a direct connection between FMCG brands and consumers.<\/p>\n\n\n\n
This agreement enables Antares Vision Group to complete its traceability solutions with the consumer engagement module: thanks to the digital identity of the product, it is possible to obtain and transmit useful data and information to and from the end customer, thereby fostering loyalty beyond the individual transaction. Simultaneously, Genuine Way enters a more structured ecosystem \u2013 DIAMIND \u2013 which will enable the Company to leverage new technological solutions, complementary and additional to its own offerings.<\/p>\n\n\n\n
Genuine Way mainly operates in the sphere of Fast-Moving Consumer Goods (FMCG) and through proprietary technology it enables brands to intercept, involve and profile the audiences of retailers. It is recognised as a benchmark player in Italy for the large-scale retail segment, in which it boasts important corporate clients that already use interactive WebApps to bring valuable content to consumers.<\/p>\n\n\n\n
In the short-medium term, the partnership will develop in several directions: on one hand, the launch of a SaaS solution in Supply Chain Transparency that will allow to offer the Italian SME market a platform for Digital Product Passport (DPP) activation, scalable and superior to any other service offered today in Italy, both at the technological level and at the user experience\/interface level. On the other hand, Genuine Way\u2019s offering solutions to part of Antares Vision Group\u2019s customer portfolio, which will enable the latter to expand its range of products by entering a not-yet fully explored marketing segment. Finally, gradual access to Genuine Way\u2019s midsize portfolio will create up-selling opportunities for the Group, both in software (DIAMIND) and hardware \u2013 with inspection and quality control solutions, process digitalization, data analytics, and end-to-end traceability technologies.<\/p>\n\n\n\n
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