{"id":995,"date":"2020-06-17T14:36:18","date_gmt":"2020-06-17T12:36:18","guid":{"rendered":"https:\/\/www.antaresvisiongroup.com\/lifescience\/?post_type=whitepaper&#038;p=995"},"modified":"2023-02-23T13:15:07","modified_gmt":"2023-02-23T12:15:07","slug":"product-authentication-a-two-fold-beneficial-approach-to-protect-brand-owners-and-consumers","status":"publish","type":"whitepaper","link":"https:\/\/antaresvisiongroup.com\/lifescience\/it\/whitepaper\/product-authentication-a-two-fold-beneficial-approach-to-protect-brand-owners-and-consumers\/","title":{"rendered":"Product authentication: a two fold beneficial approach to protect brand owners and consumers"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"540\" src=\"https:\/\/antaresvisiongroup.com\/lifescience\/wp-content\/uploads\/sites\/3\/2023\/01\/abstract-1.jpg\" alt=\"[] - Antares Vision Group\" class=\"wp-image-999\" srcset=\"https:\/\/antaresvisiongroup.com\/lifescience\/wp-content\/uploads\/sites\/3\/2023\/01\/abstract-1.jpg 900w, https:\/\/antaresvisiongroup.com\/lifescience\/wp-content\/uploads\/sites\/3\/2023\/01\/abstract-1-470x282.jpg 470w, https:\/\/antaresvisiongroup.com\/lifescience\/wp-content\/uploads\/sites\/3\/2023\/01\/abstract-1-768x461.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nowadays, any business can face disruption in production due to automation, dematerialization and changes in the value chain. To keep well positioned among competitors, companies are forced to continuously innovate, by proposing new products and services according to consumers\u2019 needs. Diversified products portfolios can be easily proposed, just by gathering digitally, any related information from people, assets and processes as an added value to differentiate (i.e. the data goldmine). However, such strategy is not free of complexity and challenges, but the outcomes are very promoting at operational and strategic levels. Supply chains are not away from such context where manufactures are becoming increasingly digital by leveraging useful technologies that can help in the monitoring and optimization of their business performance. It is the era of Industry 4.0, where any physical thing, person or process has a near real-time copy (its digital twin) to expose useful information for fast and predictive decisions resulting in smart connected products.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"pure-container kbutton \"\n style=\"\">\n            <a class=\"gtm__conditionButton kbutton__button kbutton__buttonPopup UTOkI\" id=\"aHR0cHM6Ly9hbnRhcmVzdmlzaW9uZ3JvdXAuY29tL2xpZmVzY2llbmNlL3dwLWNvbnRlbnQvdXBsb2Fkcy9zaXRlcy8zLzIwMjMvMDEvV2hpdGVwYXBlcl9Qcm9kdWN0X0F1dGhlbnRpY2F0aW9uLnBkZg==\"\n                    >\n            <div class=\"kbutton__buttonTitle\">DOWNLOAD THE WHITEPAPER<\/div>\n            <svg id=\"Livello_button\" data-name=\"Livello 2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\">\n                <defs>\n                    <style>\n                        .kbutton .cls-1{fill:none;}\n                        .kbutton .cls-2{clip-path:url(#clip-path-1)!important;}\n                        .kbutton .cls-3{clip-path:url(#clip-path-2-1)!important;}\n                        .kbutton .cls-4{clip-path:url(#clip-path-3-1)!important;}\n                        .kbutton .cls-5{fill: rgb(,,)!important;}\n                    <\/style>\n                    <clipPath id=\"clip-path-1\">\n                        <polygon class=\"cls-1\" points=\"2.099 12.999 1 11.9 10.344 2.557 1.824 2.557 1.824 1 13 1 13 12.176 11.443 12.176 11.443 3.656 2.099 12.999\"><\/polygon>\n                    <\/clipPath>\n                    <clipPath id=\"clip-path-2-1\">\n                        <rect class=\"cls-1\" x=\"-1141\" y=\"-1543\" width=\"1680\" height=\"4770.9999\"><\/rect>\n                    <\/clipPath>\n                    <clipPath id=\"clip-path-3-1\">\n                        <rect class=\"cls-1\" x=\"1\" y=\"1\" width=\"12\" height=\"12\"><\/rect>\n                    <\/clipPath>\n                <\/defs>\n                <title>k-arrow-blu<\/title>\n                <g class=\"cls-2\"><g class=\"cls-3\"><g class=\"cls-4\"><g class=\"cls-4\"><rect class=\"cls-5\" width=\"14\" height=\"14\"><\/rect>\n                                <rect class=\"cls-5\" width=\"14\" height=\"14\"><\/rect>\n                            <\/g><\/g><\/g><\/g>\n            <\/svg>\n        <\/a>\n\n        <div id=\"modalDownloadUTOkI\" class=\"modal\">\n            <a href=\"#\" rel=\"modal:close\" class=\"close-modal\">Close<\/a>\n            <div class=\"formContacts\">\n                            <\/div>\n        <\/div>\n\n    <\/div>\n\n<style>\n\n    .kbutton{padding-left: 0; padding-right: 0; }\n    .kbutton.center{display: flex; justify-content: center;}\n    .kbutton .kbutton__button{cursor: pointer; background-color: rgba(,,, 0.08);\n        color: rgb(,,); padding: 20px 20px; font-weight: 500; text-decoration: none;\n    display: flex; justify-content: space-between; width: calc(100% - 40px); max-width: 400px;}\n    .formContacts .wpcf7-submit{background-color: rgb(,,); border: 0;\n        color: #ffffff;text-transform: uppercase;padding: 20px;font-size: 16px;\n        font-family: 'Roboto', sans-serif;min-width: 250px;font-weight: 600;cursor: pointer; margin-top: 30px;}\n    .kbutton__buttonTitle{border-bottom: 1px solid rgb(,,); padding-bottom: 5px; text-transform: uppercase;}\n    .kbutton .kbutton__button svg{width: 16px; height: 16px; margin-top: 3px;}\n    .kbutton.right a{margin-left: auto;}\n\n    .gtm__conditionButton .kbutton__buttonTitle, .gtm__conditionButton svg{pointer-events: none;}\n\n    .formContacts.whistle select, .formContacts input[type=\"text\"], .formContacts input[type=\"email\"], .formContacts textarea, .formContacts select{\n        border-bottom: 2px solid rgb(,,);\n    }\n\n    \/* mobile *\/\n    @media screen and (max-width: 767px) {\n\n    }\n\n    \/* ipad *\/\n    @media screen and (min-width: 768px) and  (max-width: 992px){\n\n    }\n\n    \/* ipad pro *\/\n    @media screen and (min-width: 992px) and  (max-width: 1200px){\n\n    }\n\n<\/style>\n\n<script>\n    window.addEventListener('DOMContentLoaded', function() {\n        jQuery(function ($) {\n            $( \".kbutton .kbutton__buttonPopup.UTOkI\" ).click(function() {\n\n                var file = $(this).attr('id');\n                $(\"input[name='download-file']\").val(file);\n\n                $(\"#modalDownloadUTOkI\").modal({\n                    fadeDuration: 200\n                });\n            });\n\n            \n        });\n    });\n<\/script>\n\n","protected":false},"featured_media":0,"template":"","class_list":["post-995","whitepaper","type-whitepaper","status-publish","hentry"],"acf":[],"lang":"it","translations":{"it":995,"en":1000},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/antaresvisiongroup.com\/lifescience\/wp-json\/wp\/v2\/whitepaper\/995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antaresvisiongroup.com\/lifescience\/wp-json\/wp\/v2\/whitepaper"}],"about":[{"href":"https:\/\/antaresvisiongroup.com\/lifescience\/wp-json\/wp\/v2\/types\/whitepaper"}],"wp:attachment":[{"href":"https:\/\/antaresvisiongroup.com\/lifescience\/wp-json\/wp\/v2\/media?parent=995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}