Antares Vision Group brings cutting-edge solutions for Traceability, Customer Engagement and Market Protection at Cosmetic 360

At the global innovation trade show for the fragrance and cosmetics industry (Paris, 15-16 October 2025), the Antares Vision Group will showcase its DIAMIND Connect, the platform for end-to-end supply chain visibility and control

Authenticity, transparency, sustainability, and protection against market diversion and counterfeiting. These are the values that Antares Vision Group and a GS1 solution provider – will highlight at the 11th edition of Cosmetic 360.

Launched in 2015 by the French competitiveness cluster Cosmetic Valley, Cosmetic 360 is the global innovation trade show for the fragrance and cosmetics industry. This major industry event takes place on 15 -16 October at the Carrousel du Louvre in Paris, in the heart of the world’s beauty capital. It aims to bring together decision-makers to discuss the latest technological advances, emerging trends and innovations for the whole industry.

At the heart of Antares Vision Group’s participation (Booth FA59), there will be the presentation of its new DIAMIND Connect platform. This modular, scalable, cloud-based solution is designed to enable end-to-end traceability, customer engagement, authentication and protection against market diversion and counterfeits. It also ensures compliance with global standards and delivers verifiable sustainability and consumer transparency.

«Digitalizing the supply chain is not just a technological matter, but a strategic necessity to ensure transparency, efficiency, and sustainability in an increasingly demanding market. Our solutions empower cosmetic brands to transform their supply chain into digital ecosystems that build trust, protect brand integrity and strengthen consumer engagement», says Gianfranco Landolfi, General Manager Life Science & Cosmetics at Antares Vision Group.

DIAMIND Connect enables companies to track information from raw materials through each stage of the manufacturing process, ultimately creating a Unique Digital Identity for each sellable unit. These identifiers (which can use QR codes, Datamatrix, NFC, RFID, etc.) serve multiple purposes, including providing supply chain visibility, prevention of market diversion and anti-counterfeiting, making production processes transparent and giving consumers access to product lifecycle data. The platform also meets the requirements of the Digital Product Passport (DPP) by embedding lifecycle data (origin, composition, sustainability metrics) and enabling data sharing among authorities, economic operators, and end users.

Furthermore, on Thursday, 16 October at 4.45 p.m. CET, Antares Vision will take part in the conference program with a presentation titled “How can Prediction Become Reality in the Supply Chain of Cosmetic Products?”. During the session, Carlo Ravelli (Business Owner Cosmetics at Antares Vision Group) will demonstrate how DIAMIND Connect can unlock predictive capabilities, including the early detection of market diversion risks, the forecasting product recalls, the validation of sustainability claims and the ensuring of compliance with upcoming regulations such as Sunrise 2027.

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