SOFTWARE DI GESTIONE DATI PER IL TRACK & TRACE

COMBAT GREY MARKETS AND PRODUCT DIVERSION

One of the main challenges for high-value beverage producers, such as wine and spirits, is the damage to reputation and loss of control when products end up in unauthorized channels, compromising product quality and consumer protection, leading to a loss of trust and jeopardizing sales.

Antares Vision Group’s solution involves a traceability system that uses serialized codes (Datamatrix, QR code, NFC, RFID) on labels and caps, coupled with a software architecture capable of monitoring the supply chain and sales channels to counteract grey markets.

The serial numbers are linked to a specific production batch, intended for authorized retailers. Control is carried out through manual scanning of the code by selected operators, who check whether the product was delivered to the correct retailer or ended up in an unauthorized market. This verification quickly identifies any deviations from the official distribution network.

BENEFITS

Consumer protection: achieved by informing customers that products purchased from unauthorized channels are not covered by warranty, preventing fraud and quality issues.

Brand protection: ensured by selling only through authorized channels, preserving the brand’s integrity and reputation.

Profit margins: increased by reducing the availability of low-priced products in unofficial channels.

ENSURE TRACEABILITY OF RAW MATERIALS AND INCREASE CONSUMER TRUST

An increasing number of consumers want clear information about the product and its origins: the quality of raw materials, the location and sustainability of production, compliance with ethical practices, and cultivation techniques that are not harmful to the environment or health. Providing this information enhances brand trust, offering a significant advantage.

Antares Vision Group’s solution involves a traceability system that prints a dynamic QR code inline, directly on the packaging, without slowing down production. By simply scanning the code with a smartphone, the consumer can access information of interest that ensures the product’s quality and authenticity. Each code is software-linked to interaction rules defined by the producer, which can change over time and by region, allowing the producer to select which information to display to the consumer from those available.

BENEFITS

Market differentiation: a brand that communicates the origin and processing of raw materials stands out and gains a significant advantage, especially in highly competitive markets.

Consumer loyalty: transparency about the origin and production process reassures customers, strengthening trust, satisfaction, and brand loyalty.

Support for marketing strategies: traceability becomes a storytelling element to convey values such as sustainability, social responsibility, and quality, reinforcing the brand’s positioning.

ENSURE YOUR COMPLIANCE WITH REGULATIONS

The pharmaceutical sector is not the only one that requires compliance with serialization regulations. For example, the beer and water sectors in Russia are regulated by the “Chestny ZNAK” system, which mandates serialization and aggregation of products, real-time data management, and interaction with the government portal.

Antares Vision Group cloud platform registers products in the Russian government system TT GIS (Track & Trace Government Information System) and requests unique identification codes for each individual sales unit, which are ordered per SKU (Stock Keeping Unit).
The government platform sends back the serialized codes combined with its own cryptographic code for data protection.

The Antares Vision Group software solution receives these encrypted codes and transmits them to our in-line serialization units, which apply them to each sales unit using the most appropriate solutions and subsequently aggregate them from individual units up to the pallet.

BENEFITS

Regulatory compliance: serialization ensures brands comply with national product traceability regulations, avoiding fines or legal issues.

Counterfeit prevention: by providing a unique identifier for each product, serialization protects against imitation, ensuring authenticity and safeguarding the brand’s reputation.

GET READY FOR NEW MARKET TRENDS

Antares Vision Group stands by your side as the technological partner of excellence to address the challenges of product and container traceability and to prepare for new demands related to production optimization and environmental sustainability.

DDRS (Digital Deposit Return Scheme): DDRS uses serialization to track and manage recycling. Each container has a unique code (Datamatrix or QR Code) scanned at the time of disposal and linked to the deposit paid. This ensures refunds only for products purchased within the system.

REFILLABLE PET BOTTLES: serialization of reusable PET bottles (REF-PET) ensures traceability, safety, and efficiency in production, distribution, return, and reuse. It guarantees proper sterilization and filling, prevents fraud, and optimizes logistics and costs, streamlining the reuse cycle.

RETURNABLE ASSETS MANAGEMENT: monitoring reusable logistical units (such as pallets, crates, and containers) and their circulation between producers, distributors, and retailers ensures operational efficiency and cost reduction. Their tracking optimizes retrieving operations and ensures availability for the producer, improving sustainability and resource management.