ANTARES VISION GROUP: AGREEMENT WITH A US FMCG MULTINATIONALFOR GLOBAL SERIALIZATION AND TRACEABILITY PLATFORM

The Group was chosen to ensure regulatory compliance and end-to-end traceability in the cosmetics supply chain, with scalable management of billions of products, real-time data exchange, and digital reporting

Travagliato (Brescia, Italy), 29 July 2025 – Antares Vision Group, technology partner in digitalization and integrated data management, global leader in traceability solutions, and one of the key players in inspection systems for quality control, has entered into a partnership with a US Fast-Moving Consumer Goods multinational which supplies products for family care and beauty, female hygiene and baby care.

The agreement encompasses the implementation of a serialization and traceability platform at corporate level (Level 4), which guarantees the end-to-end visibility of the supply chain of the cosmetics market, in compliance with current regulations. The platform is part of DIAMIND, Antares Vision Group’s integrated and modular ecosystem of solutions, which is paving the way for the digital transformation of supply chains to enhance their safety and transparency.

The system features a set of integrated functionalities that enable brands to access easily scalable solutions, aligned with the needs of a constantly evolving market, where data plays a central role. Built on the rfxcel platform, the solution will serve as a centralized serialization engine (L4), able to seamlessly integrate with the customer’s production systems (L3) and with external regulatory platforms (L5). Designed to fulfill the strictest safety and integration with existing processes, the platform has been structured to manage large volumes of serialized data and to guarantee real-time compliance in different markets and product categories.

The key features of the platform include:

• Scalable management of serialization for billions of unique product identities.
• Real-time data exchange between production warehouses, carriers and customs systems.
• Use of open protocols and industry standards for data exchange.
• Full support for aggregation, verification and digital compliance reports.

“We are proud to have been chosen as a global technology partner for serialization and traceability”, stated Gianluca Mazzantini, CEO of Antares Vision Group. “This partnership represents an important acknowledgment of our experience and of the ability of our solutions to guarantee regulatory compliance and full supply chain visibility worldwide.  It is a significant step in our drive for growth and innovation, ensuring product safety, supply chain transparency and consumer protection, especially it regards the cosmetics market”.