SOFTWARE DI GESTIONE DATI PER IL TRACK & TRACE

COMBAT GREY MARKETS AND PRODUCT DIVERSION

One of the main challenges for high-value food producers is the damage to reputation and loss of control when products end up in unauthorized channels, compromising product quality and consumer protection, leading to a loss of trust and jeopardizing sales.

Antares Vision Group’s solution involves a traceability system that uses serialized codes (Datamatrix, QR code, NFC, RFID) on labels and caps/covers, coupled with a software architecture capable of monitoring the supply chain and sales channels to counteract grey markets.

The serial numbers are linked to a specific production batch, intended for authorized retailers. Verification is carried out through manual scanning of the code by selected operators, who check whether the product was delivered to the correct retailer or ended up in an unauthorized market. This system quickly identifies any deviations from the official distribution network.

BENEFITS

Consumer protection: achieved by informing customers that products purchased from unauthorized channels are not covered by warranty, preventing fraud and quality issues.

Brand protection: ensured by selling only through authorized channels, protecting the brand’s integrity and reputation.

Profit margins: increased by reducing the availability of low-priced products in unauthorized channels.

ENSURE TRACEABILITY OF RAW MATERIALS AND INCREASE CONSUMER TRUST

An increasing number of consumers want clear information about the food and its origins: the quality of raw materials, the compliance with ethical practices, the location and sustainability of cultivations and farms, the impact on environment or health. Providing this information enhances brand trust, gaining a significant advantage.

Antares Vision Group’s solution involves a traceability system that prints a dynamic QR code inline, directly on the packaging and at full production speed. The consumer, by scanning it with a smartphone, can access information of interest that ensures the product’s quality and authenticity. Each code is software-linked to interaction rules defined by the company, and which can be changed over time and by region, selecting, from the wide range available, which information to show the consumer.

BENEFITS

Market differentiation: a brand that communicates the origin and processing of raw materials stands out and gains a significant advantage, especially in highly competitive markets.

Consumer loyalty: transparency about the origin and production process reassures customers, strengthening satisfaction, trust, and brand loyalty.

Support for marketing strategies: traceability becomes a storytelling element to convey values such as sustainability, social responsibility, and quality, reinforcing the brand’s positioning.

ENSURE YOUR COMPLIANCE WITH REGULATIONS

The pharmaceutical sector is not the only one that requires compliance with serialization regulations. Some countries, such as Russia, have already begun to regulate food and beverage sectors with systems that involve serialization and aggregation of products, real-time data management and interaction with the government portal.

Antares Vision Group cloud platform registers products in the Russian government system TT GIS (Track & Trace Government Information System) and requests unique identification codes for each individual sales unit, which are ordered per SKU (Stock Keeping Unit).
The government platform sends back the serialized codes combined with its own cryptographic code for data protection.

The Antares Vision Group software solution receives these encrypted codes and transmits them to our in-line serialization units, which apply them to each sales unit using the most appropriate solutions and subsequently aggregate them from individual units up to the pallet.

The serial number hierarchies are transmitted through the software levels and then sent to the government HUB, reporting the serials used. This process is managed at line level, single site, or across multiple sites.

BENEFITS

Regulatory compliance: serialization ensures brands comply with national food product traceability regulations, avoiding fines or legal issues.

Counterfeit prevention: by providing a unique identifier for each product, serialization protects against imitation, ensuring authenticity and safeguarding the brand’s reputation.

GET READY FOR NEW MARKET TRENDS

Antares Vision Group is the technological partner of excellence to address together the challenges of product and container traceability and to prepare for new demands related to production optimization and environmental sustainability.

DDRS (Digital Deposit Return Scheme): DDRS uses serialization to track and manage recycling. Each container has a unique code (Datamatrix or QR Code) scanned at the time of disposal and linked to the deposit paid. This ensures refunds only for products purchased within the system.

REFILLABLE PET BOTTLES: serialization of reusable PET bottles (REF-PET) ensures traceability, safety, and efficiency in production, distribution, return, and reuse. It guarantees proper sterilization and filling, prevents fraud, and optimizes logistics and costs, streamlining the reuse cycle.

RETURNABLE ASSETS MANAGEMENT: monitoring reusable logistical units (such as pallets, crates, and containers) and their circulation between producers, distributors, and retailers ensures operational efficiency and cost reduction. Their tracking optimizes retrieving operations and ensures availability for the producer, improving sustainability and resource management.